Improving B2B
Product Discovery
0K+
Product Catalogue
IMPROVED
Product Search
GLOBAL
B2B Platform
Overview
Acha is a premium body jewellery and piercing wholesaler, headquartered in Bangkok and supplying an international B2B customer base.
With a catalogue of over 100,000 products, their Magento platform plays an important role in helping trade customers find products, place orders and reorder efficiently.
Acha already had an experienced internal team, but needed specialist Magento expertise to support complex improvements without disrupting existing operations.
The Starting Point
Acha’s internal team managed the platform day to day, but some areas needed deeper Magento expertise. With such a large catalogue and a global B2B customer base, even small areas of friction could have a big impact on ordering, reordering and customer efficiency.
Search functionality not returning sufficiently accurate results for a large, international catalogue
Product imports were taking too much manual time
Reordering was harder than it needed to be
Magento needed to better support repeat B2B purchasing
The goal was to strengthen key areas of the platform while working as an extension of Acha’s internal team.
Improving Product Discovery
With over 100,000 products, search was a critical part of the customer journey. We reviewed search provider options and implemented Klevu Search to make product discovery faster, easier and more relevant.
More accurate search results
Help trade customers find the right products faster.
Better product discovery
Make large catalogue navigation easier for B2B buyers.
Increased search usage
Support customers who rely on search to reorder and browse.
Stronger search-led journeys
Improve the path from product search to purchase.
What we delivered
Klevu Search Implementation
We implemented Klevu Search to improve product discovery across Acha’s large international catalogue.
More relevant product results
Improved catalogue navigation
Better support for search-led buying
Bespoke Product Import Module
Acha needed product imports to work around their internal data structure, rather than forcing the team into a standard Magento process.
Accepts Acha’s preferred data format
Converts data into Magento-ready structure
Automatically assigns products to categories
Reduces manual admin and human error
Custom Reorder Functionality
Magento’s native reorder process created friction when previous orders contained out-of-stock items. We developed a custom reorder function that allows available items to be reordered while clearly showing which products have been excluded.
Smoother repeat ordering
Clearer out-of-stock communication
Less friction for returning customers
Better B2B buying experience
The Website Now Supports
Large catalogue product discovery across 100,000+ products
Faster product onboarding through improved import workflows
Smoother B2B repeat purchasing for returning trade customers
The Impact
Through targeted improvements across search, product management and repeat ordering, Acha’s Magento platform became better aligned with how their B2B customers actually buy.
Product discovery became faster and more relevant
Product imports became easier to manage
Repeat ordering became smoother for B2B customers
The internal team gained specialist Magento support where it was needed most
These improvements were delivered alongside Acha’s internal team, combining their operational knowledge with our Magento expertise.
In their words
Acha team received a recommendation from another partner about 2simplify being a reliable and experienced Magento agency.
After further discussions with 2simplify management team, it was clear that their expertise is required for further project improvements and new feature development.
2simplify provided straightforward solutions and important advice to Acha, which helped us to keep healthy and steady progress for website development.
Cooperation with 2simplify proved to be successful in several important areas, this all allowed Acha to maintain its growth and seek new necessary areas for future improvements. We truly value 2simplify expertise and would always rely on their suggestions and recommendations.
Need specialist Magento support for a complex B2B platform?
If your Magento website needs to support large catalogues, repeat ordering, custom workflows or an internal team that needs extra technical support, we’d be happy to talk through how we can help.