Improving Magento Operations for Retail and B2B Growth
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Faster Page Load
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New B2B Customers
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B2B Order Value
Overview
Earth Squared operates across both retail and trade channels, with more complex ordering, fulfilment and reporting needs than a standard ecommerce setup. Our partnership supported their move from Magento 1 to Magento 2, while also improving the way the platform handled B2C and B2B trading.
The project was not just a platform upgrade. It created a stronger Magento setup that was easier to manage, better connected, and better equipped to support the business long term.
The Starting Point
Earth Squared needed Magento to support more than a standard retail checkout journey. Alongside B2C orders, the platform also had to handle trade customers, more flexible ordering processes and clearer fulfilment communication.
Managing back orders
Allowing trade customers to order on account
Editing and adjusting orders post-placement
Tracking payment status clearly
Providing accurate fulfilment updates
Without the right structure in place, order management could become time-consuming for the team and unclear for customers. The goal was to create a Magento setup with more control, clarity and automation.
Building a Bespoke Order Management System
One of the most important parts of the project was developing a bespoke backend order management system tailored to Earth Squared’s retail and trade operations.
The new workflow gave the team greater control over orders, payments, back orders and customer communication, helping both internal teams and customers understand what was happening at each stage.
Clear order status
See the status of every order more easily
Back order management
Manage back orders with clearer internal visibility
Order editing
Adjust orders after placement when needed
Trade payment tracking
Track trade customer payment status accurately
Automated customer communication
Send clearer updates at the right stage of the order journey
Custom invoices and notifications
Generate tailored documents and messages for different order needs
Custom Reporting & Real-Time Insight
We developed bespoke reporting tools to give Earth Squared clearer visibility across key areas of the business.
These reports help the team make better decisions by bringing important stock, order, product and channel data into one place.
Stock levels
Order fulfilment
Product performance
Sales by channel
Hyvä Performance Upgrade
We implemented Hyvä to modernise the Magento front end and improve speed across the website.
74% improvement in site performance
Faster browsing experience for customers
Stronger technical foundation for SEO
More modern Magento front-end architecture
B2B Ordering Efficiency
To support trade customers, we developed a custom Quick Order Form that makes bulk and repeat ordering easier. The feature has received strong feedback from B2B customers and helps reduce friction in the ordering process.
B2B average order value increased by 23%
B2C average order value increased by 22%
New B2B customer acquisition increased by 36%
Payment Optimisation
After reviewing multiple payment providers, we recommended and implemented Rvvup as a better fit for Earth Squared’s trade and retail requirements.
Better fit for operational workflows
Improved payment flexibility
Smoother customer payment experience
The Ongoing Partnership
Today, we continue to support Earth Squared through:
- Ongoing Magento support and maintenance
- Website optimisation
- Reporting enhancements
- Strategic technical guidance
What the Platform Now Supports
Magento now gives Earth Squared a more structured and reliable foundation for both retail and trade channels.
- Greater operational control
- Clearer reporting
- Improved customer experience
- Stronger B2B growth
In their words
Having considered various options, we were immediately impressed by the way 2simplify took time to understand our business and our processes, before recommending solutions. They challenged us to focus on what was important, and came up with innovative suggestions regarding both the aesthetics and the functionality of the site – often suggesting things we would simply not have thought of. 2simplify was patient, thoughtful, candid and positive throughout, and from the outset we felt he was a great fit for our business
Need Magento to work around how your business actually operates?
If your platform needs to support trade customers, complex ordering, custom workflows or clearer reporting, we can help shape Magento into a setup that works better for your team and your customers.