M1 to M2 Migration for Online Electrical Merchant - 2simplify

About Electrical Deals Direct

Electrical Deals Direct has provided many millions of pounds worth of Hand Dryers, Boiling Water Taps and Electrical Water Heating products throughout the UK since 2010.

They are a highly reputable company proven by their outstanding online reviews and deep product knowledge.

Project Background

Electrical Deals Direct wanted to migrate their Magento 1 website to Magento 2. It was a time-sensitive project so we had to use all our experience to work as efficiently as possible to deliver all requirements within a set deadline.


Our Approach

Like other M1 to M2 re-platforming projects, we initially documented all requirements to avoid any complications throughout the project.

It was important to understand certain elements on the website and how they work as they proved key in customers placing orders. We also had to ensure we implement the same features on the new Magento 2 website.


Importance of Keeping Structure

Electrical Deals Direct is an online only business so it was important to keep the same structure and content for two reasons. Firstly it will help Electrical Deals Direct maintain a strong SEO performance. Secondly, the current website structure has been proven to work in giving customers the relevant information to encourage purchases from the site.

Key Features

- WordPress Blog Integration
- Cleaner look of the website
- Barclaycard Payments gateway
- Install and configure appropriate extensions


What Electrical Deals Direct said

"Implementing a new version of an existing website which is already generating millions of pounds in revenue is a very risky thing to do. And when we had to add some tight deadlines into the mix, we were extremely nervous that everything would go smoothly.

From the outset, though, dealing with 2simplify gave us a good level of confidence that everything would be OK. Unlike almost everyone else we have dealt with from other companies, Ramesh actually listened to what we wanted. And he took notice of our requirements. And then he implemented them. No fuss, no telling us it wasn’t possible, and no delays.

We ended up going live in good time and we are thrilled with our new site. We have no hesitation in recommending Ramesh and 2simplify to anyone who needs any kind of Magento work, and we will certainly be continuing to use him ourselves in the future."

Tim Hodder, eCommerce Director

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