About Electrical Deals Direct

Electrical Deals Direct is a highly reputable online company known for Hand Dryers, Boiling Water Taps and Electrical Water Heating products.

Their deep product knowledge has enabled them to grow year-on-year since 2010.

  • Magento 1 to Magento 2 Migration
  • WordPress Blog integration
  • Barclaycard Payments integration
  • Customising order information to feed into third-party processing system
  • Multi-site
  • Design and functional improvements
Importance of Keeping Site Structure

Electrical Deals Direct are an online only business so it was very important to keep the same site structure and content for two reasons.

Firstly, it will help Electrical Deals Direct maintain a strong SEO performance.

Secondly, the current website structure has been proven to work in giving customers the relevant information to encourage purchases from the site.

“Implementing a new version of an existing website which is already generating millions of pounds in revenue is a very risky thing to do. And when we had to add some tight deadlines into the mix, we were extremely nervous that everything would go smoothly.

From the outset, though, dealing with 2simplify gave us a good level of confidence that everything would be OK. Unlike almost everyone else we have dealt with from other companies, Ramesh actually listened to what we wanted. And he took notice of our requirements. And then he implemented them. No fuss, no telling us it wasn’t possible, and no delays.

We ended up going live in good time and we are thrilled with our new site. We have no hesitation in recommending Ramesh and 2simplify to anyone who needs any kind of Magento work, and we will certainly be continuing to use him ourselves in the future.”

Tim Hodder, eCommerce Director

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