M1 to M2 Multi-site Migration - 2simplify

About Earth Squared

Earth Squared is a Fair Trade company based in North Berwick near Edinburgh, Scotland. They operate as a Wholesaler and a Retailer selling beautifully designed fashion items such as Handbags, Purses, Scarves & Gloves.

Project Background

Earth Squared wanted to migrate their Magento 1 multi-store website to Magento 2.


Our Approach

Knowing Earth Squared had unique operations, we had to ensure we fully understood all their existing processes so that we could incorporate them into the new website. This was a vital part in delivering the project on time and within budget.

UX Focus

Earth Squared understood that their Magento 1 website’s design could be improved. We carried out an UX Audit which showed the design was outdated, lacking functionality that would help their customers quickly find products they want and subsequently complete the purchase.

We gave the entire website a completely new look and feel, focusing on every element of each page.


Key Features

- Braintree payment gateway
- Improved on-boarding experience for Trade customers
- Sykes Fulfillment integration
- Custom order statuses and order management
- Earth Squared branded Order and Invoice PDFs
- Multiple shipping options based on geography
- Filters and Quick Order Form to allow customers to make quick orders
- Custom checkout flow


What Earth Squared said

"With support for Magento 1 ending, and our website in need of an update, we looked for developers who could help us with the transition to Magento 2. Having considered various options, we were immediately impressed by the way Ramesh and his team took time to understand our business and our processes, before recommending solutions. They challenged us to focus on what was important, and came up with innovative suggestions regarding both the aesthetics and the functionality of the site – often suggesting things we would simply not have thought of."

"Ramesh was patient, thoughtful, candid and positive throughout, and from the outset we felt he was a great fit for our business. His advice has been helpful and relevant and we are delighted with the end result – and the return on our investment. We would not hesitate to recommend Ramesh to other companies looking for help with Magento."

Simon Henderson, Director

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